Bosconet, NGO
Quarterly newsletter, Oct to Dec 2023
One of ten quarterly newsletters I wrote and edited for the Don Bosco Network. Programmes, partner stories, field updates.
Read the PDF →
Currently writing for Feel Good Contacts (UK)
Hi, I'm Muskaan. I write for a living.
Five years in content and communications. Right now I'm a Senior Associate at Fabel Services, writing the eye-care content stack for Feel Good Contacts in the UK. Before that, three years running media and comms for the Don Bosco Network. Based in Delhi.
Companies I've written for
See full list →
A working sample, in-house and agency-side
About
What I actually do.
I write across formats. Long-form reports, SEO blogs, web copy, social, scripts, the occasional product description. Sectors I've covered include eye care, NGOs, oncology, education, hair, dance, and a fair bit else.
The brief changes. The discipline doesn't: research it properly, write it cleanly, hit the deadline. That, and a stubborn dislike for jargon that doesn't earn its keep.
Selected work
View full portfolio →
Recent things I've written
A small sample. Long-form reports, branded content, healthcare blogs.
Cancer Rounds, Healthcare
Can a tumour biopsy spread cancer?
An SEO blog written for a leading oncology platform. The medical bar was high. The audience was anxious patients.
Read the article →
Bosconet, Editorial
100+ news articles, written and edited
Three years of weekly editorial work covering social impact, education and development across the network.
Browse the archive →
Expertise
All areas →
What I work on
01
Blog and long-form
Research-led articles, written to rank and to read. Healthcare, NGO, education, lifestyle.
02
Web copy
Landing pages, product pages, branded content. Clear, persuasive, on-brand.
03
SEO content
Keyword research, on-page optimisation, content that ranks and reads naturally.
04
Social media
Captions, carousels, content calendars. 200+ social copies for Bosconet alone.
05
Editing and proofreading
Grammar, clarity, voice, consistency. The polish before publish.
06
Content strategy
Audits, calendars, briefing, audience research. The thinking behind the writing.
References
What people I've worked with say
"Reliable and well-researched. Her copy needed light edits, sometimes none."
Editorial team
Bosconet, Don Bosco Network
"Healthcare writing that doesn't sound like a press release. Patients understood it. Search engines liked it."
Content lead
Cancer Rounds
"Quick to pick up new sectors. Adapts tone without losing voice. Reasonable to work with on tight deadlines."
Project manager
Netpuppys Technologies
Placeholder quotes drawn from typical feedback. Full references available on request.
Get in touch
Hiring, briefing, or just curious?
If you're a recruiter, hiring manager, or someone with an interesting brief, send me a note. I read everything and reply within a couple of working days.
Say hello →