Resume
Muskaan Kesar
Content and Communications professional, 5+ years across content creation, digital marketing and brand communications. Skilled in content strategy, social campaigns and leading cross-functional teams.
Summary
Content and Communications professional with 5+ years of experience in content creation, digital marketing and brand communications across diverse industries. Skilled in crafting content strategies, managing social campaigns and leading cross-functional teams.
Professional experience
Senior Associate, Content Writing
Fabel Services Pvt. Ltd. (Feel Good Contacts, UK)
- Conduct in-depth research and write SEO-optimised articles for the Eye Care Hub, focusing on medically accurate, well-researched content tailored for UK and Irish audiences.
- Create and proofread engaging guest posts, branded page content, email content, push notification copies and more.
- Understand the science behind the products including their strength, specifications, design, materials and lenses to align with user needs.
- Write, proofread and upload product descriptions and branded page content on the company portal.
- Collaborate with the SEO, Design and IT teams to plan and execute content strategies.
- Ensure all written content adheres to Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards to build brand credibility and improve search visibility.
- Perform quality checks and proofreading across all published materials to maintain factual accuracy.
Media & Communications Manager
Bosconet, Don Bosco Network
- Wrote, proofread and published 100+ news articles, 200+ social media copies and CSR reports.
- Developed case studies, success stories and thank-you notes for partners.
- Managed and led the Media & Communications team.
- Wrote and edited the content for 3 Annual Reports and 10 Quarterly Newsletters.
- Managed social media handles, wrote content and improved engagement across platforms.
Copywriter
Enthusionz Digital
- Wrote and proofread blog posts, brochures and website content for clients.
- Developed ad copies, content calendars and social media campaigns.
- Coordinated directly with clients to align the content with the brands.
- Supervised design team to ensure consistent messaging.
Content Writer
Netpuppys Technologies
- Wrote blog posts, Quora articles, social media posts and website content for clients.
- Created social media and content calendars.
- Collaborated with marketing and design teams.
Internships
Senior Content Writer and Sub Editor
ForeTeach
Content Writer
Love Alert
Social Media Manager and Content Intern
Cancer Rounds
Counseling and Marketing Intern
Hello Study Global
Content Writer
We The Flawsone
Journalism Intern
Dainik Jagran
- Performed interviews with research subjects and compiled data.
- Went on field research, digitised and organised interviews, and used Chanakya software to streamline procedures.
Independent projects
Documentary, Lodhi Art Festival
Directed a student documentary on the cultural and artistic essence of the Lodhi Art Festival.
Script writing and acting, short film on ADHD
Wrote and acted in a short film on awareness and understanding of ADHD.
Photo story series, child harassment and trauma
A photo series on the psychological and emotional effects of harassment and trauma on children.
Dissertation
"Psychoanalytic Effects of Netflix Series: 13 Reasons Why and Insatiable in India."
Radio PSA
Wrote a radio public service announcement script on mental health awareness and depression.
Research paper
"Mental Illness Awareness in India: An Analysis of Social Media, with Reference to Instagram and YouTube."
Achievements
- Article published in Dainik Jagran.
- Two write-ups featured in the book Bonmot Yarns.
- 1st place (twice) in writing competitions organised by @ink_that_never_fades on Instagram.
- 3rd place in a writing competition organised by @ink_that_never_fades on Instagram.
- Write-up published in Maples, The World's Greatest Anthology (Vajra World Record holder).
References
Available on request. Get in touch if you'd like names and contact details.
Next step
Want to talk?
Open to full-time, contract and one-off briefs across content and communications.
Get in touch →