Five years in. Still picky about commas.
I'm a content and communications professional based in Delhi. I write across formats and sectors, lead small content teams when needed, and prefer plain English over jargon every single time.
Right now I'm a Senior Associate, Content Writing at Fabel Services, where I write the eye-care content stack for Feel Good Contacts (UK). Before that I spent three years at Bosconet (Don Bosco Network) as Media and Communications Manager, leading the comms team and shipping a hundred-odd articles, ten quarterly newsletters and three annual reports. Earlier stints at Enthusionz Digital (copywriting) and Netpuppys (content writing) taught me how agency-side work actually moves.
University of Delhi for Journalism (Honours), 2016 to 2019. Eight internships before the first full-time role, including a stretch at Dainik Jagran. Outside work, I run an Instagram page reviewing short films (@reviewsbymuskaan), and post the occasional essay on a personal blog.
Career so far
Full-time roles from the last five years. Internships and earlier work are on the resume.
- Write SEO articles for the Eye Care Hub, tailored to UK and Irish audiences and held to Google E-E-A-T standards.
- Produce guest posts, branded page content, email copy and push notifications.
- Work alongside SEO, design and IT to plan and ship content strategies.
- Quality-check and proofread every published piece for factual accuracy.
- Wrote, edited and published 100+ news articles and 200+ social media copies.
- Led the Media and Communications team across writing, social and design.
- Authored 3 annual reports and 10 quarterly newsletters end-to-end.
- Built case studies, success stories and partner-facing collateral.
- Wrote blog posts, brochures and website content for agency clients.
- Developed ad copy, content calendars and social campaigns.
- Coordinated directly with clients to align tone and message.
- Wrote blog posts, Quora articles, social media posts and website copy across client briefs.
- Built and maintained social and content calendars.
What I'm good at
Sectors
Eye care, healthcare, NGOs, education, hair, dance, lifestyle, social impact.
Formats
Long-form articles, newsletters, annual reports, web copy, social, blogs, scripts, brochures, case studies.
SEO
Keyword research, on-page optimisation, off-page outreach, E-E-A-T standards.
Editorial
Editing, proofreading, voice and tone, brand style consistency.
Strategy and planning
Content calendars, audits, briefing, audience research, campaign planning.
Leadership
Team management, cross-functional collaboration, mentoring junior writers.
Tools
WordPress, Google Workspace, Canva, basic HTML, common analytics platforms.
Soft skills
Deadline discipline, client communication, calm under revision rounds.
A few small wins along the way
Press features, anthology placements and writing competitions.
If the fit looks right, let's talk.
Open to full-time, contract and interesting one-off briefs. Resume and contact details are a click away.
Get in touch →