What I work on, and how I think about it.
Three buckets cover most of what I do: content writing, SEO and strategy, editorial and design. Everything overlaps in practice. I've listed them separately to make scanning easier.
Content writing
The bulk of what I do, day to day. Long-form, short-form, branded and editorial work across formats.
Articles that rank, articles that read
Research-led blog posts on healthcare, NGO, education and lifestyle topics. Keyword work without the keyword stuffing.
Web copy with a point of view
Landing pages, product pages, branded content. Clear writing that communicates the brand and earns the next click.
Social that says something
Captions, carousels, calendars. The kind of content that gets read, not just scrolled past.
Copy that earns the click
Headlines, product descriptions, sales pages, email subject lines. Words that move people from interest to action.
SEO and strategy
Make the content findable, and make sure you're writing the right content in the first place.
Rank without losing the voice
Keyword research, on-page work, content that satisfies search intent and still sounds like a human wrote it.
Outreach and backlinks
Guest posting, outreach, backlink campaigns. Built out for healthcare and lifestyle brands.
The plan behind the writing
Audits, calendars, briefing, audience research. The thinking that stops you publishing for the sake of publishing.
Editorial and design
Polish, structure and a bit of visual work, for teams that need a second pair of eyes or hands.
The polish before publish
Grammar, spelling, clarity, consistency. Catches the small mistakes that erode trust over time.
Light visual design
Graphics, social posts, presentations and marketing collateral. Built on Canva, kept clean and on-brand.
Something else in mind?
One-off reports, brand voice guides, editorial workshops, mentoring junior writers. Open to interesting briefs.
The way I approach a brief
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01
BriefingUnderstand the audience firstBefore drafting, I get clear on who's reading and what they need to walk away with.
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02
ResearchResearch properlyPrimary sources, expert quotes where relevant, and a quick fact-check before anything goes live.
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03
DraftWrite a clean first draftGet the structure right, the voice consistent, and the facts in place. Then refine.
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04
DeliveryEdit, proofread, shipTighten the writing, kill the filler, deliver on time and in the format you need.
Got something to write?
Whether it's a full-time role, a contract gig, or a brief that doesn't quite fit a box, tell me about it.
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