Bosconet, Newsletter
Quarterly Newsletter, Oct to Dec 2023
One of ten quarterlies I wrote and edited for the network.
Read PDF →
Portfolio
Selected work, across sectors.
A working archive of writing, editing and SEO from the last five years. In-house at Bosconet, agency-side at Enthusionz and Netpuppys, and currently at Fabel Services for Feel Good Contacts in the UK.
01, Companies
Companies I've written for
Across eye care, education, healthcare, NGOs, food and beverage, hair and lifestyle. Social, web, research, SEO and the occasional design oversight.
02, Long-form
Writing samples
Newsletters, annual reports and editorial work. Most of these are from my three years at Bosconet, where I wrote and edited the Media and Communications team's output end to end.
Bosconet, Newsletter
Quarterly Newsletter, Apr to Sept 2023
Mid-year round-up for the network.
Read PDF →
Bosconet, Annual Report
Annual Report, 2022 to 2023
Long-form report on programme impact and beneficiary outcomes.
Read PDF →
Bosconet, Editorial
100+ news articles
Three years of weekly editorial work on social impact and development.
Browse archive →
Bosconet, Stories
Beneficiary success stories
Profiles of programme beneficiaries, told as journalism rather than marketing.
Read stories →
Bosconet, CSR
CSR Brochure, 2022
Corporate-facing brochure outlining CSR partnership opportunities.
Read PDF →
03, Blogs
Published blogs
SEO-led blog work across healthcare, opinion and lifestyle. Some written for client platforms, others on my own.
Personal, WordPress
Muskaan's Block
An ongoing personal blog. Essays, observations, the occasional rant.
Visit blog →
04, Off-page SEO
SEO and outreach
Backlink campaigns, guest posting and content distribution across healthcare and hair-care brands.
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01
View work →Cancer Rounds, backlink and outreach campaignHealthcare-focused off-page SEO across cancer education sites.
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02
View work →Indique Hair, link-building campaignOff-page SEO programme for a premium hair-care brand.
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03
View work →True Glory Hair, outreach and placementsBacklink building across hair, beauty and lifestyle publications.
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04
View work →Halo Couture, guest postingStrategic guest posts and outreach for a hair extensions brand.
Blog writing for the same clients
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05
See more →Indique Hair, blog programmeMulti-article SEO blog programme for a premium hair-care brand.
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06
See more →True Glory Hair, blog programmeLong-form, SEO-led blog work across lifestyle topics.
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07
See more →Halo Couture, blog programmeBranded blog programme tied to outreach campaigns.
05, Side project
Reviews by Muskaan
A long-running Instagram page dedicated to short-film and indie cinema reviews. Mine, not a client's.
06, Independent projects
Independent and academic
Documentary, short film, photo, research. Independent work outside of client briefs.
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01
Watch on YouTube →Lodhi Art Festival, documentary (2024)Directed a short documentary on the cultural and artistic essence of the festival.
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02
Watch on Drive →ADHD, short film (2024)Wrote and acted in a short film exploring how ADHD is experienced.
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03
Photo essayPhoto story series, child harassment and trauma (2024)A photo essay on the psychological and emotional effects of harassment and trauma on children.
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04
Academic paperDissertation (2023)"Psychoanalytic Effects of Netflix Series: 13 Reasons Why and Insatiable in India."
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05
ScriptRadio PSA, mental health (2022)Wrote a public service announcement script on mental health and depression.
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06
Academic paperResearch paper (2022)"Mental Illness Awareness in India: An Analysis of Social Media, with Reference to Instagram and YouTube."
Next step
Like what you've seen?
If you're hiring or briefing, the resume covers the rest. Or skip ahead and drop me a note directly.
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